Brand Guide is going to promotes marketing to your products or services in a way that highlights your overall brand. The goal of brand marketing is to link your identity, values, and personality with communications to your clients. Essentially, your brand is the bridge between your product and your customer.  Brand Guide  is not just about putting your logo and business name as many places as possible and expecting to generate sales. Many times, the importance of brand marketing gets overlooked, as it takes time. Many marketing departments are focused on short-term goals, rather than nurturing long-term goals that impact the entire business, like building a brand.